Our Power, Our Choice


The future of electric power in Coastal North County San Diego

Our Mission

We engage the residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar to support the local effort for a not-for-profit electricity provider ("Community Choice Energy") as an alternative to SDG&E and the clearest path to 100% clean energy

What's Happening?

Cities across California are creating a choice for electricity customers that delivers local control, local benefits, and more clean energy at competitive rates. San Diego coastal north county cities have banded together to do the same. (Read more...)


Community Choice Energy in a Nutshell


Recent Posts


More EV charging stations come to Carlsbad

As electric vehicles and plug-in hybrids become more popular, cities continue to invest in infrastructure, notably charging stations. Two weeks ago, the city of Carlsbad added three locations for EV drivers to charge their batteries. (Read more...)


The Government vs. Business Myth

A common argument you may hear about why we shouldn’t have Community Choice Energy is that “government” is inefficient compared to “business” in delivering something we need. This argument is a myth, and here is why: (Read more...)


Because I worked for utility companies, I support community choice energy

Here's a fun fact: From Jan. 1, 2013 to this year, SDG&E's commercial electricity rates increased between 48 percent to 67 percent. Over that same period, the Consumer Price Index has risen just 6.7 percent. How is this disparity, this tenfold difference, possible? (Read more...)


FEATURED PAST POST: Can San Diego Ditch the Power Company?
(from the New York Times)