Our Power, Our Choice


The future of electric power in Coastal North County San Diego

Our Mission

We engage the residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar to support the local effort for a not-for-profit electricity provider ("Community Choice Energy") as an alternative to SDG&E and the clearest path to 100% clean energy

What's Happening?

Cities across California are creating a choice for electricity customers that delivers local control, local benefits, and more clean energy at competitive rates. San Diego coastal north county cities have banded together to do the same. (Read more...)


Community Choice Energy in a Nutshell


Recent Posts


San Diego Advances ‘Community Choice Energy’ Business Plan

A memo signed by the city's director of economic development said the city will soon hire a consultant to develop a CCA business plan. That action that was originally planned for a vote at the City Council in January, but the memo indicates Mayor Kevin Faulconer has already directed staff to proceed. (Read more...)


Sempra’s Misinformation Campaign (Part 2–Follow the Money)

In Part 2 of our summary of recent investigative journalism about Sempra’s misinformation campaign, we focus on two articles that report on the coalition of local organizations and businesses that Sempra Services put together to fight community choice, and how the money that SDG&E donates to, or spends with, these groups figures into their support. (Read more...)


Sempra Cranks Up Misinformation Campaign Against Community Choice (Part 1)

The newswires have been crackling with stories about Sempra’s campaign of misinformation, disinformation, and half-truths, and we thought it would be good to summarize here some of the investigative journalism that pokes holes in the carefully crafted corporate Sempra narrative. (Read more...)