Our Power, Our Choice

The future of electric power in Coastal North County San Diego

Our Mission

We engage the residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar to support the local effort for a not-for-profit electricity provider ("Community Choice Energy") as an alternative to SDG&E and the clearest path to 100% clean energy

What's Happening?

Cities across California are creating a choice for electricity customers that delivers local control, local benefits, and more clean energy at competitive rates. San Diego coastal north county cities have banded together to do the same. (Read more...)

Community Choice Energy in a Nutshell

Recent Posts


Supporters of Community Choice Energy claim victory in highly-anticipated CPUC ruling

The California Public Utilities Commission (CPUC) handed down its draft decision on the exit fee that will be charged by monopoly utilities in California to customers that switch to Community Choice Energy programs. This is the long-anticipated blueprint for ensuring ratepayers aren’t unfairly burdened with rising electricity bills as popularity soars for CCEs as alternatives to investor-owned utilities. (Read more...)

Community Energy Programs Are Accountable in Ways Investor-Owned Utilities Are Not

Solana Beach has recently joined the Community Choice Energy movement with the launch of Solana Energy Alliance... Unlike the rates of the investor-owned utilities, which are set by the California Public Utilities Commission in San Francisco, SEA rates are set at Solana Beach City Hall. (Read more...)

SDG&E counter proposal to public-energy alternative still incomplete as elected officials call for vote

City officials said that they are continuing to work with San Diego Gas & Electric to overhaul the utility’s proposal for getting San Diego to 100 percent renewable energy by 2035, but SDG&E’s pace frustrated some elected officials who are anxious to vote on whether to adopt the utility’s blueprint or embrace Community Choice Energy. (Read more...)

FEATURED PAST POST: Can San Diego Ditch the Power Company?
(from the New York Times)