Our Power, Our Choice


The future of electric power in Coastal North County San Diego

Our Mission

We engage the residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar to support the local effort for a not-for-profit electricity provider ("Community Choice Energy") as an alternative to SDG&E and the clearest path to 100% clean energy

What's Happening?

Cities across California are creating a choice for electricity customers that delivers local control, local benefits, and more clean energy at competitive rates. San Diego coastal north county cities have banded together to do the same. (Read more...)


Community Choice Energy in a Nutshell


Recent Posts


Landmark Lawsuit Against SANDAG Ends With a Victory for Clean Air

The San Diego County Superior Court has formally ordered the San Diego Association of Governments to decertify its defective Environmental Impact Report (EIR) for it's 2011 Regional Transportation Plan. It has taken six long years to reach this point, with the lawsuit going to the California Supreme Court. (Read more...)


Report Casts Serious Doubt SDG&E's Green Power Plan

A San Diego city-funded review by an outside consultant found SDG&E’s offer to provide city customers with 100 percent green power “gives little or no information about the approach, costs or risks,” and may threaten the city’s ambitious Climate Action Plan to fight climate change. (Read more...)


Solana Beach Is First in County with Community Choice Energy

On June 1, Solana Beach will become the first city in San Diego County to offer its residents the chance to buy electricity from someone other than San Diego Gas & Electric. One might think that a mighty feat for the next-to-smallest city in San Diego County... (Read more...)


FEATURED PAST POSTS: "Follow the Money", Part One and Part Two