Our Power, Our Choice


The future of electric power in Coastal North County San Diego

Our Mission

We engage the residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar to support the local effort for a not-for-profit electricity provider ("Community Choice Energy") as an alternative to SDG&E and the clearest path to 100% clean energy

NEWS FLASH: SOLANA BEACH HAS LAUNCHED!
San Diego's first CCE now in operation

What's Happening?

Cities across California are creating a choice for electricity customers that delivers local control, local benefits, and more clean energy at competitive rates. San Diego coastal north county cities have banded together to do the same. (Read more...)


Community Choice Energy in a Nutshell


Recent Posts


Because I worked for utility companies, I support community choice energy

Here's a fun fact: From Jan. 1, 2013 to this year, SDG&E's commercial electricity rates increased between 48 percent to 67 percent. Over that same period, the Consumer Price Index has risen just 6.7 percent. How is this disparity, this tenfold difference, possible? (Read more...)


San Diego Board Rejects SDG&E's Clean Energy Plan

"We believe that the SDG&E proposal fails to directly respond to the City’s RFP and lacks sufficient detail for current and future energy demand, procurement costs, retail rates, and approach to regulatory approval." (Read more...)


Can SDG&E Offer San Diego Green Power While Locked Into Gas?

SDG&E has countered the City of San Diego’s CCE plan with an alternative proposal that would commit them to meeting the city’s goal of 100% clean energy by 2035. However, besides not clearly outlining a plan of action, SDG&E continues to expand their commitment to burning gas to generate electricity, calling into question if they are serious about embracing the city’s goal. (Read more...)


FEATURED PAST POST: Can San Diego Ditch the Power Company?
(from the New York Times)