Our Power, Our Choice

The future of electric power in Coastal North County San Diego

Our Mission

We engage the residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar to support the local effort for a not-for-profit electricity provider ("Community Choice Energy") as an alternative to SDG&E and the clearest path to 100% clean energy


Summary of technical study findings:

  • "...the formation of a (multi-city) CCE is financially feasible and could yield considerable benefits for all participating residents and businesses."
  • "Benefits could include electric retail rates that are at least 2% lower compared with SDG&E rates."
  • "...costs projected under most combinations of variables and potential market conditions will not negatively impact CCE rates compared to SDG&E rates, and where negative impacts may exist, those risks can be mitigated."
  • "The draft study substantiates the assertion in (Encinitas's) CAP that forming a CCE program could be a financially feasible means ... to reduce greenhouse gas emissions and meet the 2030 emissions reduction target established in the CAP."

We will post public workshops on the study HERE as they are scheduled.