Who We Are


The future of electric power in Coastal North County San Diego

We are residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar who want a choice for sourcing our electrical power. We are all Sierra Club volunteers motivated by the goal of powering our region with 100% clean energy. The opportunity right now is to form a Community Choice Energy provider, the most important strategy to reach that goal. We believe that civic engagement is necessary for the citizens of our cities to understand this opportunity and what it means for them in terms controlling electricity rates, how it is generated, and how ratepayer monies are used. We act by informing our fellow citizens with full and complete information about the local effort to establish a not-for-profit electricity provider as an alternative to SDG&E. To accomplish this, we have organized into city-based Sierra Club Teams, and our work is independent of any city governments or agencies. We welcome your participation with us on this quest! Please contact us if you would like to join us.

Our Mission

We engage the residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar to support the local effort for a not-for-profit electricity provider ("Community Choice Energy") as an alternative to SDG&E and the clearest path to 100% clean energy.