Our Power, Our Choice

Carlsbad Joins North Coastal Community Choice Energy Study

This week the Carlsbad City Council voted unanimously to join the cities of Del Mar and Encinitas in conducting a Community Choice Energy technical study. The study is a big step on the way to making a decision about forming a new Community Choice electricity provider.

We are proud of our Sierra Club My Generation team in Carlsbad. This merry band of volunteers turned out 46 people to the council meeting, most of whom stuck it out until 11 p.m. when the votes were finally cast. Our team has been working on gaining the council’s support for two years. Here is a sample of what they did:

  • Gathered, with help from the Carlsbad High School Green Club, over 600 letters of support from residents.
  • Going door to door, collected Community Choice endorsements from over 70 businesses.
  • Ran an ad campaign in the Coast News and Facebook featuring Carlsbad business owners.
  • Hosted numerous house parties to introduce friends and neighbors to Community Choice.
  • Conducted many meetings with council members and city staff to educate them on the benefits of Community Choice.
  • Generated approximately 100 constituent emails and phone calls to the city council in the weeks preceding the vote.

And they never quit, even when rumors started flying that the city council would not go our way.

Thank a Business

We want to extend particular thanks to the following Carlsbad businesses and their owners for doing something extra special, such as writing an op-ed that was published in the Coast News, allowing us to feature them in our ad campaign, and speaking at a city council meeting:

Emails to the City Council

Carlsbad residents, please send a note of thanks for voting for Community Choice to the council at [email protected].


We have Sierra Club My Generation teams in Encinitas, Carlsbad, and Oceanside. Please go to our Contact page if you would like to explore volunteer opportunities.

Thank you for the support everyone. Power on!

Alex and Nolan, Carlsbad High Green Club and Carlsbad Team volunteers, waiting for the vote outside the council chamber.